The KaDeWe is a cult shopping destination, especially for tourists and lovers of luxury goods. In the future it needs to cater for Berlin’s sneaker freaks and trend-setting crowd. So how do you combine tradition with fresh interactive content? Simple - add digital to an urban shopping spot, and a lot of buzz.
Everyone loves sneakers! Just check out the #shoefie Instagram trend. Users upload their photos, making their mark on the sneaker scene. A wide range of sneaker brands feature in the 200 square meter Sneaker Hall. A specially designed interactive platform and experimental light installation encourage you to try on sneakers. See how you roll with different digital backgrounds - such as on the skateboard, on the beach, or on a swing.
In addition to the avant-garde sneakers, light installations and mirrored surfaces by architects Ateliers Gonzalez Haase AAS add to the ambience.
Social media celebrate the lifestyle and the emotional experiences of users. With the interactive installation these moments are recorded and broadcast to the digital world.
Smooth animations and a clear iconography are some of the building blocks of an intuitive user interface.
The making of
The interactive platform was specially made for the Sneaker Hall. A pressure sensitive panel set into the platform triggers an animation when a customer treads on it. The whole installation is protected by high-security glass.
The installation quickly drew attention from shoppers, keen to check-out a new and innovative shopping experience. The fashion community took note.
The sneaker Hall is visible from everywhere in the KaDeWe and accessible to all visitors.